Last updated · May 2026

Privacy Policy

This policy explains what information fuelsaver.pro collects when you visit our UK section, what we do with it, and the rights you have under UK data-protection law.

1. Who we are

FuelSaver.pro is an independent consumer-information website covering UK pump prices, fuel economy, and vehicle choice. Throughout this policy, “we”, “us”, and “our” refer to the operator of fuelsaver.pro. For the purposes of the UK GDPR and the Data Protection Act 2018, we are the data controller for the personal data processed through this site.

2. What we collect automatically

When you visit the site, our hosting provider and analytics tools automatically receive certain technical information, including:

• IP address and approximate geographic location (typically resolved to country and region only)
• Browser type, operating system, and device type
• Pages viewed, time spent on each page, and the referring URL
• Interactions with on-page tools and links to merchants or advertisers

We process this information on the basis of our legitimate interest (UK GDPR Art. 6(1)(f)) in understanding how the site is used, troubleshooting technical issues, and improving our content. It is not used to identify you personally.

3. Cookies and similar technologies

Under the Privacy and Electronic Communications Regulations (PECR), we ask for your consent before setting non-essential cookies. The categories of cookies we may use are:

• Strictly necessary — required for the site to function (e.g. remembering your locale choice). Set without consent.
• Analytics — Google Analytics 4 or equivalent, to understand which content visitors find useful. IP addresses are truncated before storage.
• Advertising measurement — when you arrive from a paid advertisement (for example on Meta, Google, or TikTok), those platforms may set cookies to measure whether the ad led to a useful interaction. We do not use these cookies to build advertising profiles on this site.

You can change your cookie preferences at any time using your browser's settings, and you can opt out of personalised advertising via each ad platform's preference centre.

4. What you provide

If you contact us by email, we receive the information you submit (typically your name, email address, and message). We use it only to respond to your enquiry. We do not add email correspondents to any marketing list.

5. Sharing and third parties

We do not sell personal data. We share information only with:

• Our hosting and analytics providers, acting as processors on our written instructions.
• Advertising platforms whose tags appear on the site (only where you have given consent).
• Authorities, where we are legally required to do so.

Some of these providers (e.g. Google) may process data outside the UK. Where they do, we rely on standard safeguards permitted under UK GDPR (for example, the UK International Data Transfer Addendum and the EU Standard Contractual Clauses).

6. How long we keep data

Analytics data is retained for up to 26 months, after which it is automatically deleted or anonymised. Email correspondence is retained only for as long as needed to handle the enquiry and any follow-up.

7. Your rights under UK GDPR

You have the right to:

• Ask what personal data we hold about you (subject access).
• Ask us to correct or delete personal data.
• Object to or restrict our processing.
• Withdraw consent for cookies or marketing at any time.

To exercise any of these rights, please contact us by email. We will respond within one month, as required by law.

8. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO). You can reach the ICO at ico.org.uk or by calling 0303 123 1113.

9. Children

The site is not directed at children under 13, and we do not knowingly collect personal data from children under 13.

10. Changes to this policy

We may update this policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Material changes will be highlighted on the homepage.